Preface

EDUCATION

1．Fishing for Freshman

2．Facing up to Sticker Shock

3．Values in the Classroom

WESTERN CULTURE

1．Here Come the DINKs

2．The Billiard Boom

3．Pulling Together

4．A Message for Hollywood

5．What is Essential for Happiness?

SCIENCE AND TECHNOLOGY

1．Examining the Limits of Life

2．In Case You Tuned In Late

3．My Info is Not Your Info

4．The Fragile Earth

5．Memory: Why We Remember…Why We Forget

6．Dreaming the Impossible at M.I.T

BUSINESS AND MANAGEMENT

1．Japan s Protection Racket

2．The Salaryman Rides Again

3．Snoops in the Shops

4．English in Advertising

TECHNICAL WRITING

1．Abstract

2．Theses and Journal Articles

APPENDIXES

1．Culturgram for the 90s

2．Britain and Its People

3．Apa Style——Reference Citations in Text