FOREWORD

PART A BUSINESS LETTERS IN TOURISM

UNIT Ⅰ：The Essential Parts of a Business Letter

UNIT Ⅱ：Forms of a Business Letter

UNIT Ⅲ：More on the Parts of a Business Letter

UNIT Ⅳ：Essential Qualities of a Business Letter

UNIT Ⅴ：Circulars, Memos and Form Letters

UNIT Ⅵ：Additional Information on Letter Writing

PART B TELECOMMUNICATIONS

UNIT Ⅰ：Telegrams

UNIT Ⅱ：Common Requirements to Obserue in Cable Writing

UNIT Ⅲ：How to Minimize the Use of Words in a Telegram

UNIT Ⅳ：Telex

UNIT Ⅴ：More on Telecommimications

PART C ADVERTISING IN TOURISM

UNIT Ⅰ：Advertising in Tourist Promotion

UNIT Ⅱ：Types of Advertisement and the Advertising Copy

UNIT Ⅲ：Ads in thd Real World of Tovrism: Travel Agencies and Hotels

UNIT Ⅳ：Ads in the Real World of Tourism:Transportation Carriers and Other Tourist Operations

UNIT Ⅴ：Ads in the Real World of Tourism:Colour Advertisements

PART D PUBLICITY LITERATURE IN TOURISM

UNIT Ⅰ：Publicity of Destination Countries

UNIT Ⅱ：Publicity of Destination Cities

UNIT Ⅲ：Publicity of Tourist Attractions

UNIT Ⅳ：Pubicity of Tourist Operations

PART E AGREEMENTS AND CONTRACTS

UNIT Ⅰ：Agreements in the Travel Industry

UNIT Ⅱ：Language Characteristics

UNIT Ⅲ：Contracts

UNIT Ⅳ：Sample Agreements and Contracts

PART F TRANSPORTATION

UNIT Ⅰ：Air Carriers

UNIT Ⅱ：Rail Transportation in Tourism

UNIT Ⅲ：Road Transportation

UNIT Ⅳ：Water Carriers in Tourism

PART G MISCELLANEOUS APPLICATIONS IN TOURISM

UNIT Ⅰ：Forms Documents

UNIT Ⅱ：Invitatians and Replies

UNIT Ⅲ：Menus

UNIT Ⅳ：Tour Itineraries

UNIT Ⅴ：Tour Report

PART H Selected readings

Ⅰ：Overview of Travel Worldwide

Ⅱ：Prospects for European, Japanese and U.S. International Travel

Ⅲ：IHA AND UFTAA Agreement

Ⅳ：Destination China-Seven Region Sampler

Ⅴ：Australian Cities-Bright Lights and Great Sights

Ⅵ：Thomas Cook Reservation Form and Conditions of Passage

Ⅶ：Cornell Center for Professional Development

Ⅷ：ABT A Tour Operators Code of Conduct and Guidelines for Booking Conditions

Ⅸ：Appraising Tourism Potential