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《现代管理学 英文版 第7版》_(美)(S.C.切尔托)Samuel C.Certo著_10200267_7302031614

【书名】:《现代管理学 英文版 第7版》
【作者】:(美)(S.C.切尔托)Samuel C.Certo著
【出版社】:北京:清华大学出版社
【时间】:1998
【页数】:640
【ISBN】:7302031614
【SS码】:10200267

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内容简介

BRIEF CONTENTS

Part 1 INTRODUCTION

TO MANAGEMENT

1 MANAGEMENT

AND MANAGEMENT CAREERS

Video Case:Lands'End,Inc.—A Brief History

2 THE HISTORY OF MANAGEMENT

3 CORPORATE SOCIAL RESPONSIBILITY AND BUSINESS ETHICS

4 MANAGING IN THE GLOBAL ARENA

Video Case:Doing Business Abroad the Lands'End Way

Part 2 PLANNING

5 ORCANIZATIONAL OBJECTIVES

6 FUNDAMENTALS OF PLANNING

7 MAKING DECISIONS

8 STRATEGIC PLANNING

9 PLANS AND PLANNING TOOLS

Video Case:Planning in the Coming Home Division at Lands'End

Part 3 ORGANIZING

10 FUNDAMENTALS OF ORGANIZING

11 RESPONSIBILITY AUTHORITY,AND DELEGATION

12 MANAGING HUMAN RESOURCES

13 ORGANIZATIONAL CHANGE AND STRESS

Video Case:Product Development at Lands'End:From a Functional to a Team Approach

PART 4 INFLUENCING:FOUNDATIONS FOR LEADING

14 FUNDAMENTALS OF INFLUENCING AND COMMUNICATION

15 LEADERSHIP

16 MOTIVATION

17 GROUPS,TEAMS,AND CORPORATE CULTURE

18 UNDERSTANDING PEOPLE:ATTITUDES,PERCETION,AND LEARNING

Video Case:Lands'End:Controlling a Much Envied Work Climate

Part 5 CONTROLUNG

19 PRINCIPLES OF CONTROLLING

20 PRODUCTION MANAGEMENT AND CONTROL

21 INFORMATION AND TECHNOLOGY

Video Case:Lands'End:Getting The Product Out to the Customer

Part 6 TOPICS FOR SPECIAL EMPHASIS

22 QUALITY:BUILDING COMPETITIVE ORGANIZATIONS

23 MANAGEMENIT AND DIVERSITY

Video Case:Giving High Quality Customer Service:A Focal Point at Lands'End


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