1 What is strategic management?

Making strategic decisions

Problems with corporate planning

Mission statements

Developing a strategic perspective

Organizations or firms?

Corporate versus business level strategy making

Developing skills in strategic management

Case study:Workgear Ltd

2 Analyzing the environment

The Five Forces model

The overall attractiveness of the industry

Looking into the future

Industry life cycle

Interrelationships between the five forces

Buyer segments

Competitor analysis

Bringing it all together:integrating the environmental analysis

Casework

3 Competitive strategy

Assessing the generic strategy concept

Buyer needs

Value chains

Positioning the firm

Casework

4 The organizational implications of different strategies

Achieving cost leadership

Cost leadership,stability and strategic fit

Achieving differentiation

From differentiation to cost leadership

From cost leadership to differentiation

Pursuing cost leadership and differentiation simultaneously

Two types of differentiation

Casework

5 Analyzing the organization

Structure and systems

Culture,style and values

Skills and resources

comparing the current position with the desired position

Casework

6 Managing strategic change

Judging the extent of change required

Visions and missions

Force field analysis

Getting movement

Dealing with momentum

Research into strategic change

Casework

7 Corporate strategy and global strategy

Managing diverse corporations

Sharing activities:the key to success

How to diversify?

When to diversify?

How to structure the corporation?

Global strategy

Appendix:Workgear case analysis

Recommended reading

Index