UNIT ONE

1.Who's in Charge of the English Language?

2.Euphemisms

UNIT TWO

3.The Insufficiency of Honesty

4.The Catbird Seat

UNIT THREE

5.The Coercive Power of Drugs in Sports

6.Banning Drugs in Sports：A Skeptical View

UNIT FOUR

7.The Hidden Persuaders

8.The Social Responsibility of Business

UNIT FIVE

9.Our Titanic Love Affair

10.Confessions of a Female Chauvinist Sow

UNIT SIX

11.Consumer Socialization

12.Green Consuming in Perspective

UNIT SEVEN

13.Ingredients of the“Success-Type”Personality

14.The Virtues of Ambition

UNIT EIGHT

15.Predictable Crises of Adulthood

16.Why Don't We Complain?

UNIT NINE

17.How Far Should We Push Mother Nature?

18.Will We Follow the Sheep?

UNIT TEN

19.The Make-Believe Media

20.Celebrity Journalists

KEY