UNIT 1 Introduction to Tourism

Lesson 1

Text A Defining Tourism

Text B WTO,PATA and CNTA

Exercises

Lesson 2

Text A Different Types of Tourists

Text B The New Tourists

Exercises

Guided Writing Writing a Business Letter--Business Envelopes and the Standard Parts of the Letter

UNIT 2 Tourism Marketing

Lesson 3

Text A Marketing Concept

Text B Market Development and Marketing Activities

Exercises

Lesson 4

Text A Marketing Aboriginal Cultures in Australian Tourism

Text B Theme Promotions

Exercises

Guided Writing Writing a Letter of Invitation

UNIT 3 Tourism Products

Lesson 5

Text A What Are Tourism Products?

Text B Tourism Product Differences

Exercises

Lesson 6

Text A Product Development

Text B Efforts Made for Preservation and Special Tours

Exercises

Guided Writing Writing a Letter of Reply to the Invitation

UNIT 4 Tourism Industry (1)

Lesson 7

Text A Packages and Intermediaries

Text B Tour Operators and Travel Agencies

Exercises

Lesson 8

Text A Package Tours

Text B China International Travel Service

Exercises

Guided Writing Writing a Response to the Complaint

UNIT 5 Tourism Industry (2)

Lesson 9

Text A Land Transportation

Text B Water Transportation

Exercises

Lesson 10

Text A Air Transportation

Text B Airline Services

Exercises

Guided Writing Writing a Memorandum (1)

UNIT 6 Tourism Industry (3)

Lesson 11

Text A The History of the Hospitality Industry

Text B The Organization of a Hotel

Exercises

Lesson 12

Text A The Emergence of International Hotels

Text B International Hotel Expansion in the Asian-Pacific Region

Exercises

Guided Writing Writing a Memorandum (2)

UNIT 7 The Significance of Tourism

Lesson 13

Text A The Economic Significance of Tourism

Text B The Tourism Engine

Exercises

Lesson 14

Text A The Social and Cultural Significance of Tourism

Text B Tourism:The World s Peace Industry

Exercises

Guided Writing Writing an Announcement

UNIT 8 Places of Interest

Lesson 15

Text A Suzhou

Text B Guilin

Exercises

Lesson 16

Text A The Yellow Mountains--a Marvel of Natural Beauty

Text B The Three Gorges

Exercises

Guided Writing Writing a Resume

UNIT 9 Social Background

Lesson 17

Text A Chinese Business Profile

Text B China s Culture

Exercises

Lesson 18

Text A Environment

Text B The Four Cuisines

Exercises

Guided Writing Writing Application Letters

Key to the Exercises