Contents

Part One Business English Reading Comprehension

Unit One Restructuring Organizations

Unit Two Applying Management Science

Unit Three Non-export Entry Modes-Strategic Alliances

Unit Four Marketing Management

Unit Five Products and Branding in Brand Management

Unit Six Channels of Distribution

Unit Seven Differentiation:Win New Business with Less Effort

Unit Eight Financial Management

Unit Nine Electronic Commerce in the 21st Century

Unit Ten The WTO as the Multilateral Trading System

Part Two Business Affairs

Unit Eleven Business Letter-writing

Unit Twelve Business Negotiation

Unit Thirteen Payment

Unit Fourteen Shipment and Shipping Documents

参考书目