Contents

Unit One　The Export Commodities Fair

Part One　Conversation

Part Two Text

Part Three Reading

Part Four Writing

Part Five Exercises

Unit Two Management and Culture

Part One Conversation

Part Two Text

Part Three Reading

Part Four Writing

Part Five Exercises

Unit Three Public Relations

Part One Conversation

Part Two Text

Part Three Reading

Part Four Writing

Part Five Exercises

Unit Four Promotional Strategies

Part One Conversation

Part Two Text

Part Three Reading

Part Four Writing

Part Five Exercises

Unit Five International Business

Part One Conversation

Part Two Text

Part Three Reading

Part Four Writing

Part Five Exercises

Part One Conversation

Unit Six Joint Venture

Part Two Text

Part Three Reading

Part Four Writing

Part Five Exercises

Unit Seven Money Market

Part One Conversation

Part Two Text

Part Three Reading

Part Four Writing

Part Five Exercises

Unit Eight Risk Management and Insurance

Part One Conversation

Part Two Text

Part Three Reading

Part Four Writing

Part Five Exercises

Unit Nine Business Advertising

Part One Conversation

Part Two Text

Part Three Reading

Part Four Writing

Part Five Exercises

Unit Ten China's Entry into WTO

Part One Conversation

Part Two Text

Part Three Reading

Part Four Writing

Part Five Exercises

Appendix A Translations to Texts and Readings

Appendix B Vocabulary

References