Contents

Unit 1 Elements of a Good Business Letter

1 What Is a Good Business Letter?

2 The Layout of a Business Letter

Exercises

Unit 2 Promotion Communications

1 What Is a Good Sales Letter?

2 Selling a Product

3 Selling a Service

Exercises

Unit 3 Request Letters

1 What Is an Effective Request Letter?

2 Requesting Detailed Information About an Advertised Product

3 Requesting Information About Availability of a Product

4 Requesting Information About an Advertised Service

5 Requesting Information About Discounts

Exercises

Unit 4 Response Letters

1 Responding to Requests for Detailed Information About an Advertised Product

2 Responding to Requests for Information About an Advertised Service

3 Responding to Requests for Information About the Availability of a Product or Service

Exercises

Unit 5 Special Repuest Letters

1 Asking for an Appointment

2 Asking for Advice

3 Asking for Free Products

4 Requesting Reproduction Franchise for Commercial Use

Exercises

Unit 6 Responding to Special Request Letters

1 Responding to Requests for an Appointment

2 Responding to Requests for Advice

3 Responding to Requests for Free Products

4 Responding to Requests for Reproduction Privileges for Commercial Use

Exercises

Unit 7 Letters from Customers to Suppliers(Ⅰ)

1 Placing an Order

2 Canceling an Order

3 Thanking a Supplier for Service

4 Complaining About Unsatisfactory Services or Products

Exercises

Unit 8 Letters from Suppliers to Customers(Ⅰ)

1 Informing a Customer About the Shipment of Goods

2 Informing a Customer That You Are Unable to Fill His Order

3 Thanking a Customer for an Order

4 Expressing Gratitude for Support

5 Explaining/Apologising for Problems

Exercises

Unit 9 Letters from Customers to Suppliers(Ⅱ)

1 Asking for Permission to Return Purchased Goods

2 Asking for Easier Payment Terms

Exercises

Unit 10 Letters from Suppliers to Customers(Ⅱ)

1 Responding to Requests for Permission to Return Purchased Goods

2 Responding to Requests Concerning Payment Discount

Exercises

Unit 11 Collection Letters

1 Elements of Persuasion in Collection Letters

2 Types of Collection Letters

Exercises

Unit 12 Interoffice Letters(Memorandums)

1 Formal and Informal Memorandums

2 Request,Confirmation,and Procedural Memorandums

Exercises

Unit 13 Employment Communications

1 Writing Job Application Letters

2 Writing Résumés

3 Writing to Job Applicants

4 Accepting and Declining a Job Offer

Exercises

Unit 14 Business Invitation and Responses

1 Writing an Invitation

2 Making Responses to Invitations

Exercises

Unit 15 The Writing of Advertisements

1 Advertising and English Advertisements

2 Linguistic Features of Advertising English

3 Practice of Copywriting

Exercises

Unit 16 Classification and Structure of Business Reports

1 Classification of Business Reports

2 Basic Elements and Structure of Business Reports

Exercises

Unit 17 Procedures of Writing a Formal Business Report

1 Determining and Defining the Topic

2 Collecting Data

3 Presenting Findings and Analysing the Report Problem

4 Presenting a Conclusion

5 Making Recommendations and Anticipating Effects

6 Writing Style

7 Different Types of Business Reports

Exercises

Unit 18 Business Contracts

1 Types of Business Contracts

2 General Principles in Writing and Understanding a Business Contract

3 Components of a Business Contract

4 Relevant Laws

5 Stylistic Features of Business Contracts

6 A Sample of a Contract

Exercises

Keys