目录

Unit 1 International Business

Chapter 1 What Is International Business?

Chapter 2 Business Environment

Chapter 3 International Market Research and Selection

Unit 2 Export Products

Chapter 4 Product Life Cycle

Chapter 5 Product Adaptation and Presentation

Chapter 6 Product Packaging and Labeling

Unit 3 Export Business

Chapter 7 What Is Exporting?

Chapter 8 Export Procedure

Chapter 9 Export Marketing and Communications

Chapter 10 Export Pricing

Chapter 11 Export Contract

Chapter 12 Documentary Collection

Chapter 13 Documentary Credit

Chapter 14 Transport and Insurance

Unit 4 Trade Policies

Chapter 15 Free Trade

Chapter 16 Tariff Barrier

Chapter 17 Non-Tariff Barrier

Chapter 18 The World Trade Organization