Contents

Chapter One Modern Tourism

Lesson 1 What Is Tourism?

Lesson 2 Mass Tourism and New Tourism

Lesson 3 Tourism Organizations

Chapter Two The Tourist

Lesson 4 Defining the Person

Lesson 5 Determining Factors of Tourism

Lesson 6 Types of Tourists and Their Needs

Chapter Three The Travel Agency

Lesson 7 Travel Agents

Lesson 8 The Tour Brochure

Chapter Four Transportation

Lesson 9 Air Passenger Transport

Lesson 10 Transportation Mode Selection Decisions

Chapter Five The Hotel Industry

Lesson 11 A Brief History of Hospitality

Lesson 12 Hotel Structure and Staff

Chapter Six The Impact of Tourism

Lesson 13 The Economic Effects of Tourism

Lesson 14 The Sociocultural Effects of Tourism

Lesson 15 The Environmental Effects of Tourism

Chapter Seven Tourism in China

Lesson 16 An Assessment of China's Tourism Resources

Lesson 17 Domestic Tourism In China:Policles and Development

Lesson 18 China's Tourism:Opportunities,Challenges,and Strategies

Key to the Exercises

后记

附

旅游英语选读自学考试大纲

Ⅰ．课程的性质和学习目的

Ⅱ．课程内容和考核目标

Ⅲ．有关说明与实施要求

Ⅳ．题型举例

后记