Part Ⅰ Planning Conferences and Events

Unit 1 A Brief Introduction to the MICE Industry

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Communicative Skills

Unit 2 Careers in the MICE Industry

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Communicative Skills

Unit 3 Meeting Planning

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Communicative Skills

Unit 4 Choose a Venue

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Communicative Skills

Unit 5 Contracts in the MICE Industry

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Communicative Skills

Unit 6 Conference and Event Marketing

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Communicative Skills

Unit 7 Registration

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Communicative Skills

Unit 8 Room Block Management

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Communicative Skills

Unit 9 Risk Management

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Communicative Skills

Part Ⅱ Exhibiting at a Trade Show

Unit 10 Background of Trade Shows

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Communicative Skills

Unit 11 Choose a Trade Show

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Communicative Skills

Unit 12 Pre-show Marketing

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Communicative Skills

Unit 13 Move to the Exhibition

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Communicative Skills

Unit 14 Post-show Activities

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Communicative Skills

Unit 15 Cultural Aspects in Business Communication

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Communicative Skills

Keys to Exercises

参考译文

附录一 课后生词表

附录二 会展行业常用术语资源

附录三 会议产业理事会提供的专业词汇表（示例）

附录四 主要会展行业组织网站

参考文献