Part One Corporate Management

公司管理

Chapter 1 How to Fire People and Still Sleep at Night(1)

解雇的艺术（1）

Chapter 2 How to Fire People and Still Sleep at Night(2)

解雇的艺术（2）

Chapter 3 AT T Finally has An Operator

AT T终于有了舵手

Chapter 4 Tom Lee in on A Roll

选择汤姆·李

Chapter 5 The Pure-Play Syndrome

单一主业化综合症

Chapter 6 Golden Arches Galore

遍地都是的金色拱形标志

Chapter 7 From Freeware to Profitware

从免费软件商到盈利软件网

经营理论

Chapter 8 The Graduates

Part Two Management Theory

毕业生

Chapter 9 Pay Purview

有效的报酬机制

Chapter 10 Why Value Statements don't Work

为什么价值理念不起作用

Chapter 11 Consumer Needs and Motivation

消费者需求与动机

Chapter 12 The Death of Competition(1)

竞争的完结（1）

Chapter 13 The Death of Competition(2)

竞争的完结（2）

Chapter 14 Better Buy Some Bonds

最好购买债券

Part Three Economic Environment

经济环境

Chapter 15 Face the Music—Indonesian Firms Scramble to Find Survival Strategies

面临冲击——印尼公司努力寻求挽救措施

Chapter 16 Same Old Story—Japan Flip-flops on Measures to Rescue Economy

昨日再现——关于挽救日本经济策略的争议

Chapter 17 Transforming Telecom:the Big Switch(1)

电信大变革（1）

Chapter 18 Transforming Telecom:the Big Switch(2)

电信大变革（2）

Chapter 19 The Zero Inflation Economy

无通货膨胀的经济时代

Chapter 20 Were Holiday Sales All That Bad

节假日销售真是糟糕透顶吗

Chapter 21 Russia's Double Transition

俄罗斯的双重过渡

Chapter 22 Changing Jobs?Try the Net

Part Four Internet Application

互联网应用

找工作吗？试试互联网

Chapter 23 The Virtual Mall Gets Real

梦幻成真的虚拟超级大商场

Chapter 24 Online Capitalism

网络资本市场

Chapter 25 Too Cheap to Meter(1)

便宜得可以忽略不计（1）

Chapter 26 Too Cheap to Meter(2)

便宜得可以忽略不计（2）

Chapter 27 Let Your Modem Do the Walking

让你的调制解调器替你逛商场

Part Five Merger and Acquisition

兼并与收购

Chapter 28 Telecom in Play

电信竞购

Chapter 29 The Fallout From Merger Mania—Why the Deals Keep Coming

并购狂热中的思考——为什么交易源源不断

Chapter 30 The Real Target is Your Dial Tone

真正的目标是你的拨号音

Chapter 31 LBO Madness(1)

LBO疯狂（1）

Chapter 32 LBO Madness(2)

LBO疯狂（2）

Chapter 33 The Year of the Very Big Deals

大交易年代

Chapter 34 Invasion of the Bargain Snatchers

乘人之危的掠夺者大举入侵