内容简介
Chapter 1 Industry Background
UNIT 1 Digital Contemporary Life
Text A Disney Buys Pixar
Text B Chinese Make Big Push into Animation
Text C WeChat:The Chinese Chat App Stealing Weibo's Thunder
Reading Material 7 Lessons You Can Learn from Shooting with a Camera Phone
UNIT 2 The Rise of Digital Media Industry
Text A Digital Art in China
Reading Material Wall Street Has Made Hillary Clinton a Millionaire
Chapter 2 Art Background
UNIT 3 Dadaism
Text A Dadaism
Reading Material Duchamp
UNIT 4 Pop Art
Text A Pop Art Pioneer Richard Hamilton Dies at the Age of 89
Text B Restless Genius:Pablo Picasso
Text C Andy Warhol and the Can That Sold the World by Gary Indiana
Reading Material“My Mind Split Open”:Andy Warhol's Exploding Plastic Inevitable
UNIT 5 Montage
Text A Montage(filmmaking)
Reading Material Taxi Driver(1976)
Reading Material Avatar 3D Film Employs Cutting Edge Visual Effects
Chapter 3 Technical Elements
UNIT 6 Overview Of Computer
Text A Evolution of Computer
Reading Material Who Invented the Computer?
UNIT 7 Multimedia Computer Technology
Text A Windows Media Player 12
Text B Adobe Fast Facts
Text C Adobe Character Animator
Reading Material We Had No Idea
UNIT 8 Computer Graphics
Text A Apple's First Macintosh Turns 25
Text B How Mandelbrot's Fractals Changed the World
Reading Material Listening to Geometry
Reading Material The Backbone of Fractals:Feedback and the Iterator
Chapter 4 Professional Outlook
UNIT 9 Vi rtual Reality
Text A Building a Digital Museum
Text B 5 Ways Virtual Reality Will Change Education
Text C Don't Compare Virtual Reality to the Smartphone
Reading Material“China's Google”Baidu is Making Smart Glasses
UNIT 10 Augmented Reality
Text A 7 Ways Augmented Reality Will Improve Your Life
Text B Can Augmented Reality Help Save the Print Publishing Industry?
Text C(geolocation+augmented reality+QR codes)Libraries
Reading Material GPS App Keeps Drivers'Eyes on the Road
UNIT 11 New Media Advertisement
Text A Mobile Advertising Is Soaring While Newspapers Continue Their Inexorable Decline
Text B 8 Reasons to Join the Digital Media and Advertising Industry
Reading Material What is Digital Media?
UNIT 12 Ul
Text A Realism in UI Design
Text B Experience vs Function—a Beautiful UI is Not Always the Best UI
Reading Material Eye-Catching Mobile App Interfaces with Sleek Gradient Effect
UNIT 13 Web Design
Text A Design Trend:Ghost Buttons in Website Design
Text B How To Create a Web Design Style Guide
Reading Material 11 Web Design Trends for 2016
UNIT 14 Information Design
Text A What Is Information Design?
Text B Physical,Cognitive,and Affective:A Three-part Framework for Information Design
Reading Material Audible Information Design in the New York City Subway System:A Case Study
UNIT 15 Architectural Animation
Text A Making of Phoenix 8 Vieques House Animation
Reading Material Architecture Software
UNIT 16 Visual Communication
Text A Type Basics
Reading Material Style Tiles and How They Work
UNIT 17 0nline Game
Text A Angry Wingless Birds are Taking Over
Reading Material Apple Buys Star Wars Tech Firm Faceshift to up Its VR Game
Reading Material Microsoft Pays$2.5bn for Minecraft Maker Mojang
参考文献