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《普通高等教育“动画与数字媒体专业”规划教材 数字媒体专业英语》_桑莉君,高旭主编_14160785_7302447085

【书名】:《普通高等教育“动画与数字媒体专业”规划教材 数字媒体专业英语》
【作者】:桑莉君,高旭主编
【出版社】:北京:清华大学出版社
【时间】:2017
【页数】:225
【ISBN】:7302447085
【SS码】:14160785

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内容简介

Chapter 1 Industry Background

UNIT 1 Digital Contemporary Life

Text A Disney Buys Pixar

Text B Chinese Make Big Push into Animation

Text C WeChat:The Chinese Chat App Stealing Weibo's Thunder

Reading Material 7 Lessons You Can Learn from Shooting with a Camera Phone

UNIT 2 The Rise of Digital Media Industry

Text A Digital Art in China

Reading Material Wall Street Has Made Hillary Clinton a Millionaire

Chapter 2 Art Background

UNIT 3 Dadaism

Text A Dadaism

Reading Material Duchamp

UNIT 4 Pop Art

Text A Pop Art Pioneer Richard Hamilton Dies at the Age of 89

Text B Restless Genius:Pablo Picasso

Text C Andy Warhol and the Can That Sold the World by Gary Indiana

Reading Material“My Mind Split Open”:Andy Warhol's Exploding Plastic Inevitable

UNIT 5 Montage

Text A Montage(filmmaking)

Reading Material Taxi Driver(1976)

Reading Material Avatar 3D Film Employs Cutting Edge Visual Effects

Chapter 3 Technical Elements

UNIT 6 Overview Of Computer

Text A Evolution of Computer

Reading Material Who Invented the Computer?

UNIT 7 Multimedia Computer Technology

Text A Windows Media Player 12

Text B Adobe Fast Facts

Text C Adobe Character Animator

Reading Material We Had No Idea

UNIT 8 Computer Graphics

Text A Apple's First Macintosh Turns 25

Text B How Mandelbrot's Fractals Changed the World

Reading Material Listening to Geometry

Reading Material The Backbone of Fractals:Feedback and the Iterator

Chapter 4 Professional Outlook

UNIT 9 Vi rtual Reality

Text A Building a Digital Museum

Text B 5 Ways Virtual Reality Will Change Education

Text C Don't Compare Virtual Reality to the Smartphone

Reading Material“China's Google”Baidu is Making Smart Glasses

UNIT 10 Augmented Reality

Text A 7 Ways Augmented Reality Will Improve Your Life

Text B Can Augmented Reality Help Save the Print Publishing Industry?

Text C(geolocation+augmented reality+QR codes)Libraries

Reading Material GPS App Keeps Drivers'Eyes on the Road

UNIT 11 New Media Advertisement

Text A Mobile Advertising Is Soaring While Newspapers Continue Their Inexorable Decline

Text B 8 Reasons to Join the Digital Media and Advertising Industry

Reading Material What is Digital Media?

UNIT 12 Ul

Text A Realism in UI Design

Text B Experience vs Function—a Beautiful UI is Not Always the Best UI

Reading Material Eye-Catching Mobile App Interfaces with Sleek Gradient Effect

UNIT 13 Web Design

Text A Design Trend:Ghost Buttons in Website Design

Text B How To Create a Web Design Style Guide

Reading Material 11 Web Design Trends for 2016

UNIT 14 Information Design

Text A What Is Information Design?

Text B Physical,Cognitive,and Affective:A Three-part Framework for Information Design

Reading Material Audible Information Design in the New York City Subway System:A Case Study

UNIT 15 Architectural Animation

Text A Making of Phoenix 8 Vieques House Animation

Reading Material Architecture Software

UNIT 16 Visual Communication

Text A Type Basics

Reading Material Style Tiles and How They Work

UNIT 17 0nline Game

Text A Angry Wingless Birds are Taking Over

Reading Material Apple Buys Star Wars Tech Firm Faceshift to up Its VR Game

Reading Material Microsoft Pays$2.5bn for Minecraft Maker Mojang

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