Chapter 1 Brief Introduction to International Business

1．What Is Business？

2．What Is International Business？

3．The Scope of International Business Activities

4．International Risk

5．On International Business Law

6．Commercial Credit

7．On Management of International Business

8．A Brief Introduction to the WTO

Chapter 2 Business Organizations

1．Introduction

2．Sole Proprietorship

3．General Partnership

4．Limited Partnership

5．Joint Stock Company

6．Corporations

7．Transnational Corporations

Chapter 3 Ways of Business

1．Introduction

2．Wholesaling

3．Retailing

4．Franchising

5．Agency

6．Electronic Commerce

Chapter 4 A Guide to Economics

1．What Is Economics？

2．What Is Macroeconomics？

3．Monetary and Fiscal Policy

4．What Is Microeconomics？

5．The Demand Curve

6．The Supply Curve

7．The Equilibrium Price

8．Changes in Demand versus Changes in Quantity Demanded

9．Changes in Supply versus Changes in Quantity Supplied

Chapter 5 Types of Competition

1．Pure Competition

2．Monopolistic Competition

3．Oligopoly

4．Monopoly

5．Competitive Risk Minimization

Chapter 6 The Market Economy

1．Market and Market Economy

2．Price

3．Supply and Demand

4．The Market Price

Chapter 7 International Trade Terms and Pricing Principles

1．Introduction

2．Definition of the Trade Terms in Incoterms 2010

3．How to Determine the Price for Imports and Exports？

4．Selection of Money of Account

5．Commission and Discount

6．Other Non-price Commercial Technical Terms

Chapter 8 Marketing

1．What Is Marketing？

2．The Marketing Concept

3．Marketing and Utility

4．The Target Market

5．The Industrial Market

6．Government and Institutional Markets

7．The Consumer Market

8．Classes of Consumer Goods

Chapter 9 The Marketing Mix＆Product Promotion

1．The Marketing Mix

2．Product Planning

3．Pricing

4．Physical Distribution

5．Product Promotion

6．Advertising

7．Product Packaging

8．Breaking the Language Barriers

Chapter 10 International Payments＆Settlements

1．Introduction

2．Credit Instruments

3．Bill of Exchange

4．Promissory Note and Cheque

5．Remittance

6．Terms and Methods of Payment in International Trade—Payment in Advance，Open Account Business，Factoring，Collection

7．Terms and Methods of Payment in International Trade—Letters of Credit（L/C）

8．Guarantee

9．Documents

Chapter 11 Brief Introduction to International Business Practices

1．Introduction

2．Business Preparatory Work

3．Business Negotiation

4．The Signing of a Contract

5．The Performance of an Export Contract

6．The Performance of an Import Contract

Chapter 12 Exchange Rate

1．Introduction

2．Direct Quotations and Indirect Quotations

3．Cross Rates

4．Spot Rates

5．Forward Rates

Chapter 13 Negotiation Strategies on International Business

1．Introduction

2．Preparations for Business Negotiation

3．Notable Problems in the Process of Negotiation

4．The Impact of Cultural Differences on International Business Negotiations

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