主页 详情

《“1+1”实操商务英语教程 阅读 上》_许德金总主编_12442394_9787563816996

【书名】:《“1+1”实操商务英语教程 阅读 上》
【作者】:许德金总主编
【出版社】:北京:首都经济贸易大学出版社
【时间】:2009
【页数】:174
【ISBN】:9787563816996
【SS码】:12442394

最新查询

内容简介

Unit 1 Investment

Text A Who's Afraid of Thinking for Themselves on Investments?

Text B How Investment Scams Work

Fast Reading Collapsing Investments on College Education

Unit 2 Business Culture and Etiquette

Text A Business Life Is No Breeze

Text B Corporate Culture Shock Is a Big Deal

Fast Reading Learn the Rules of Business Etiquette

Unit 3 BIZ Negotiations

Text A Planning and How to Negotiate

Text B Do You Make These Negotiation Mistakes?

Fast Reading The Negotiating Table

Unit 4 Banking&Finance

Text A The Upcoming Battle for Asian Bank Deposits

Text B Study Finds Web Antifraud Measure Ineffective

Fast Reading Fed OKs American Express as a Bank Holding Company

Unit 5 Human Resources Management

Text A When Is an HR Department Necessary?

Text B Leadership

Fast Reading Game Changers

Unit 6 Financial Crisis

Text A Is Today's Economic Crisis Another Great Depression?

Text B Coping with Financial Crisis

Fast Reading Diagnosing Depression

Unit 7 Brands and Branding

Text A Lessons Learned from the Best Global Brands

Text B Hoping for a Global Brand Made in China

Fast reading Nokia's China Adventure—Blueprint for Brand Success

Unit 8 Entrepreneurship

Text A How Cynthia Rubio Turned an Idea into a Million Dollar Business

Text B Husband and Wife Entrepreneurs

Fast Reading How to Stay Motivated Working from Home

Unit 9 Marketing

Text A Your Seven-Step One-Day Marketing Plan

Text B Dreamers:Got Ideas?

Fast Reading Net Gen Transforms Marketing

Unit 10 Product Quality and Safety

Text A Chinese Consumers Like Safety,Too

Text B Bottled Water vs.Tap Water

Fass Reading Safety Starts with Temperture Control


书查询(www.shuchaxun.com)本网页唯一编码:
2ae2983cccc0e1bd34533adbe3bfa5e1#c63ed23a97de182ab7c5697de0df2746#50578997#12442394.zip