1　Promoting Activities　

Section Ⅰ　Talking Face to Face

Section Ⅱ Being All Ears

Section Ⅲ　Maintaining a Sharp Eye

Passage Ⅰ　Promotion Methods

Passage Ⅱ　10 Rules for Attending Exhibitions in China

Section Ⅳ　Trying Your Hand

Section Ⅴ　Having Some Fun

2　Company Profiles　

Section Ⅰ　Talking Face to Face

Section Ⅱ Being All Ears

Section Ⅲ　Maintaining a Sharp Eye

Passage Ⅰ　Haier Culture,Haier Brand and Haier Idea

Passage Ⅱ　Everyone Has a Chance to Win

Section Ⅳ　Trying Your Hand

Section Ⅴ　Having Some Fun

3　Purchase and Payment　

Section Ⅰ　Talking Face to Face

Section Ⅱ Being All Ears

Section Ⅲ　Maintaining a Sharp Eye　

Passage Ⅰ　Who Is Using My Credit Card Today?　

Passage Ⅱ　E-business Means Opportunities

Section Ⅳ　Trying Your Hand

Section Ⅴ　Having Some Fun

4　Training Across Cultures　

Section Ⅰ　Talking Face to Face

Section Ⅱ Being All Ears

Section Ⅲ　Maintaining a Sharp Eye

Passage Ⅰ Cultural Stereotypes and Misunderstandings

Passage Ⅱ　Change,or Get Left Behind

Section Ⅳ　Trying Your Hand

Section Ⅴ　Having Some Fun

5　Brands and Advertisements　

Section Ⅰ　Talking Face to Face

Section Ⅱ Being All Ears　

Section Ⅲ　Maintaining a Sharp Eye　

Passage Ⅰ　Elsie the Cow　

Passage Ⅱ　Experiential Branding　

Section Ⅳ　Trying Your Hand　

Section Ⅴ　Having Some Fun

6　Sharing the Loss　

Section Ⅰ　Talking Face to Face

Section Ⅱ Being All Ears

Section Ⅲ　Maintaining a Sharp Eye

Passage Ⅰ Sharing Economic Losses Through Insurance　

Passage Ⅱ　Be Careful with Your Policy

Section Ⅳ　Trying Your Hand

Section Ⅴ　Having Some Fun

7　Busy Agenda and Schedule　

Section Ⅰ　Talking Face to Face

Section Ⅱ Being All Ears

Section Ⅲ　Maintaining a Sharp Eye

Passage Ⅰ　A Survey Report on Owner—Managers in the UK

Passage Ⅱ Michael Dell and His Business

Section Ⅳ　Trying Your Hand

Section Ⅴ　Having Some Fun

8　Thinking Global,Acting Local　

Section Ⅰ　Talking Face to Face

Section Ⅱ Being All Ears

Section Ⅲ　Maintaining a Sharp Eye

Passage Ⅰ　Real WTO Challenges for China

Passage Ⅱ　Sustainability

Section Ⅳ　Trying Your Hand

Section Ⅴ　Having Some Fun

NEW WORDS AND EXPRESSIONS　

VOCABULARY　

PHRASES