内容简介
PART 1 INTRODUCTION TO PUBLIC SPEAKING
CHAPTER 1 Speaking in Public
The Power of Public Speaking
The Tradition of Public Speaking
Public Speaking and Intercultural Communicative Competence
Public Speaking and Critical Thinking
Public Speaking and Conversation
Similarities Between Public Speaking and Conversation
Differences Between Public Speaking and Conversation
The Speech Communication Process
Speaker
Message
Channel
Listener
Feedback
Interference
Situation
The Speech Communication Process:Example with Commentary
CHAPTER 2 Speaking Confidently and Ethically
Becoming a Confident Speaker
Nervousness Is Normal
Dealing with Nervousness
Being an Ethical Speaker
Guidelines for Ethical Speaking
Plagiarism
CHAPTER 3 Giving Your First Speech
Preparing Your Speech
Developing the Speech
Organizing the Speech
Delivering Your Speech
Speaking Extemporaneously
Rehearsing the Speech
Presenting the Speech
Sample Speeches with Commentary
PART 2 SPEECH PREPARATION:GETTING STARTED
CHAPTER 4 Selecting a Topic and a Purpose
Choosing a Topic
Topics You Know a Lot About
Topics You Want to Know More About
Brainstorming for Topics
Determining the General Purpose
Determining the Specific Purpose
Phrasing the Central Idea
CHAPTER 5 Analyzing the Audience
Audience-Centeredness
The Psychology of Audiences
Factors in Audience Analysis
Size
Physical Setting
Demographic Traits
Disposition Toward the Topic
Disposition Toward the Speaker
Disposition Toward the Occasion
Getting Information About the Audience
Adapting to the Audience
Audience Adaptation Before the Speech
Audience Adaptation During the Speech
Audience Adaptation After the Speech
CHAPTER 6 Supporting Your Ideas
Examples
Brief Examples
Extended Examples
Hypothetical Examples
Tips for Using Examples
Statistics
Single Statistics
Multiple Statistics
Tips for Using Statistics
Testimony
Expert Testimony
Peer Testimony
Tips for Using Testimony
Sample Speech with Commentary
PART 3 SPEECH PREPARATION:ORGANIZING AND OUTLING
CHAPTER 7 Organizing the Body of the Speech
Main Points
Strategic Order of Main Points
Tips for Preparing Main Points
Supporting Materials
Connectives
Transitions
Internal Previews
Internal Summaries
Signposts
CHAPTER 8 Beginning and Ending the Speech
The Introduction
Get Attention and Interest
Create a Positive Relationship with the Audience
Establish Credibility
Preview the Body of the Speech
Sample Introduction with Commentary
Tips for the Introduction
The Conclusion
Signal the End of the Speech
Reinforce the Central Idea
Sample Conclusion with Commentary
Tips for the Conclusion
CHAPTER 9 Outlining the Speech
The Preparation Outline
Guidelines for the Preparation Outline
Sample Preparation Outline with Commentary
The Speaking Outline
Guidelines for the Speaking Outline
Sample Speaking Outline with Commentary
PART 4 PRESENTING THE SPEECH
CHAPTER 10 Using Language
Using Language Accurately
Using Language Clearly
Use Familiar Words
Choose Concrete Words
Eliminate Clutter
Using Language Vividly
Imagery
Rhythm
Using Language Appropriately
Appropriateness to the Occasion
Appropriateness to the Audience
Appropriateness to the Topic
Appropriateness to the Speaker
Using Language Inclusively
CHAPTER 11 Delivering the Speech
What Is Good Delivery?
Methods of Delivery
Reading from a Manuscript
Reciting from Memory
Speaking Impromptu
Speaking Extemporaneously
The Speaker's Voice
Volume
Pitch
Rate
Pauses
Vocal Variety
Pronunciation
Articulation
The Speaker's Body
Personal Appearance
Eye Contact
Gestures
Movement
Practicing Delivery
CHAPTER 12 Using Visual Aids
Kinds of Visual Aids
Objects and Models
Photographs and Drawings
Graphs
Charts
Video
The Speaker
PowerPoint
Tips for Preparing Visual Aids
Keep Visual Aids Simple
Make Sure Visual Aids Are Large Enough
Use Fonts That Are Easy to Read
Use Color Effectively
Tips for Presenting Visual Aids
Display Visual Aids Where Listeners Can See Them
Explain Visual Aids
Avoid Passing Visual Aids Among the Audience
Display Visual Aids Only While Discussing Them
Talk to Your Audience,Not to Your Visual Aids
Practice with Your Visual Aids
Check the Room and Equipment
Develop a Backup Plan
Sample Speech with Commentary
PART 5 VARIETIES OF PUBLIC SPEAKING
CHAPTER 13 Speaking to Inform
Types of Informative Speeches:Analysis and Organization
Speeches About Objects
Speeches About Processes
Speeches About Events
Speeches About Concepts
Tips for Informative Speaking
Don't Overestimate What the Audience Knows
Don't Be Too Technical
Personalize Your Ideas
Avoid Abstractions
Be Creative
Sample Speech with Commentary
CHAPTER 14 Speaking to Persuade
The Psychology of Persuasion
The Target Audience
Persuasive Speeches on Questions of Fact
Analyzing Questions of Fact
Organizing Speeches on Questions of Fact
Persuasive Speeches on Questions of Value
Analyzing Questions of Value
Organizing Speeches on Questions of Value
Persuasive Speeches on Questions of Policy
Types of Speeches on Questions of Policy
Organizing Speeches on Questions of Policy
Methods of Persuasion
Building Credibility
Using Evidence
Reasoning
Appealing to Emotions
Sample Speech with Commentary
CHAPTER 15 Speaking on Special Occasions
Speeches of Introduction
Speeches of Presentation
Speeches of Acceptance
Toasts
Commemorative Speeches
CHAPTER 16 Speaking in Competitions
Competitions as Communication
Prepared Speech
Preparation and Presentation
Creativity
Sample Speech with Commentary
Impromptu Speech
Preparation and Presentation
Developing a Fund of Knowledge
Sample Speeches with Commentary
Question-and-Answer Session
Preparation and Presentation
Sample Speech with Commentary
Debate
Strategies and Techniques
Preparation and Practice
Sample Speech with Commentary