内容简介
Unit 1
Part Ⅰ
A.EMS Set to Speed up
B.Background of DHL WorldWide Express
Part Ⅱ
A.Introduction of DHL-Sinotrans
B.Philosophy of DHL-Sinotrans
Part Ⅲ
A.DHL Is Facing Fierce Competition
B.UPS to Extend Its Delivery Services
Part Ⅳ The World of Humor
Unit 2
Part Ⅰ
A.Sales of Real Estate on the Internet
B.Try E-headhunters to Look for High-tech Help
Part Ⅱ
A.A Report on the IT Industry
B.China Set to Ward off IT Attacks
Part Ⅲ
A.A Survey on E-life
B.Mail-order Multinationals Prefer Shanghai E-commerce Environment
Part Ⅳ The World of Humor
Unit 3
Part Ⅰ
A.Stock
B.Stock Market
Part Ⅱ
A.Stock Value and Indexes
B.The Risk Investment
Part Ⅲ
A.Warren Buffett—Ace Stockpicker
B.George Soros—the Man Who Moves Market
Part Ⅳ The World of Humor
Unit 4
Part Ⅰ
A.Stock Exchange
B.Bull Positions and Bear Positions
Part Ⅱ
A.Marketing Securities
B.Securities Risks
Part Ⅲ
A.How to Start an Investment
B.What Make Price Change?
Part Ⅳ The World of Humor
Unit 5
Part Ⅰ
A.If Something Unexpected Sometimes Occurs
B.Insurance Is a Necessity
Part Ⅱ
A.Insurance Plans
B.Questions to Expect When Applying for Insurance
Part Ⅲ
A.Insurance Companies in the United States
B.A Case of Salvors Demanded Security
Part Ⅳ The World of Humor
Unit 6
Part Ⅰ
A.Life Insuronce Basics
B.Property and Casualty Insurance Companies
Part Ⅱ
A.Screen Out Good Insurance Risks from Poor Ones
B.Health Insurance
Part Ⅲ
A.How Our Company Manages the Market
B.Federal Deposit Insurance Corporation
Part Ⅳ The World of Humor
Unit 7
Part Ⅰ
A.Financial Market
B.Online Financiers
Part Ⅱ
A.The Problem of Inflation
B.Shanghai's Financial Industry
C.Dollars in the World Market
Part Ⅲ
A.Bank Cards' Status Show Growing Trend Among Customers
B.Evolution of Renminbi Exchange Rate Regime
Part Ⅳ The World of Humor
Unit 8
Part Ⅰ
A.Foreign Investment(1)
B.Foreign Investment(2)
Part Ⅱ
A.Investment Wisdom from Warren Buffet
B.Investment Environment
Part Ⅲ
A.Establishing Joint Ventures
B.Preferential Policies
Part Ⅳ The World of Humor
Test 1
Part Ⅰ
Part Ⅱ
Part Ⅲ
Part Ⅳ
Part Ⅴ
Unit 9
Part Ⅰ
A.Physical Distribution
B.Physical Distribution Management(PDM)
Part Ⅱ
A.Ocean Freight and Air Freight
B.Containerization
Part Ⅲ
A.Mode of Transportation
B.Shipping Goods
Part Ⅳ The World of Humor
Unit 10
Part Ⅰ
A.World's Richest Billionaires
B.Interview with Bill Gates
Part Ⅱ
A.Stock Market's Miracle Man
B.Seeking the Gold Apple
Part Ⅲ
A.Good Style,Good Attitude
B.A Tale of Shanghai's"Aufo Doctor"
Part Ⅳ The World of Humor
Unit 11
Part Ⅰ
A.The Importance of Export Trade
B.What Is Exporting?
Part Ⅱ
A.Export Market Research
B.Variables in Marketing
Part Ⅲ
A.Exporting Procedures(1)
B.Exporting Procedures(2)
Part Ⅳ The World of Humor
Unit 12
Part Ⅰ
A.Some Special Terms in Export Trade
B.Importance of Export Pricing
Part Ⅱ
A.Setting Export Prices—Cost Considerations
B.Prices for Private Plates up at Auction
Part Ⅲ
A.Business Inquiries(1)
B.Business Inquiries(2)
C.Business Inquiries(3)
Part Ⅳ The World of Humor
Unit 13
Part Ⅰ
A.Business Unusual for Private Eyes—Detective Agencies Seek Legal Trade Status
B.Hunting down the unfaithful
Part Ⅱ
A.Remittance Business Grows
B.Arbitration Thrives in China
Part Ⅲ
A.New Firm Sells Bargains
B.Clubs Teach Kids Investment
Part Ⅳ The World of Humor
Unit 14
Part Ⅰ
A.Promotion Strategies
B.A Promoting Project
Part Ⅱ
A.Giving Business Presentations(Ⅰ)
B.Giving Business Presentations(Ⅱ)
Part Ⅲ
A.A Sales Presentation(Ⅰ)
B.A Sales Presentation(Ⅱ)
Part Ⅳ The World of Humor
Unit 15
Part Ⅰ
A.Cross-cultural Negotiations
B.The Concept of"Face"
Part Ⅱ
A.Cross-cultural Negotiating Tips
B.Different Negotiating Styles
Part Ⅲ
A.Negotiating in Japan
B.A Negotiation
Part Ⅳ The World of Humor
Test 2
Part Ⅰ
Part Ⅱ
Part Ⅲ
Part Ⅳ
Part Ⅴ
Words List