Part 1 Basics of Business Writing

Chapter 1 Manuscript Format

Ⅰ．Lay Out(Arrangement)

Ⅱ．Word Division

Ⅲ．Capitalization

Chapter 2 Punctuation

Ⅰ．The Comma(,)

Ⅱ．The Semicolon(;)

Ⅲ．The Colon(:)

Ⅳ．The Apostrophe(')

Ⅴ．The Quotation Marks(" ")

Ⅵ．The Period(.)

Ⅶ．The Question Mark(?)

Ⅷ．The Exclamation Point(!)

Ⅸ．The Dash(—)

Ⅹ．The Parentheses(( ))

Ⅺ．Square Brackets or Brackets([])

Ⅻ．The Ellipsis Mark(…)

ⅩⅢ．The Slash(/)

ⅩⅣ．Hyphen(-)

Chapter 3 Words

Ⅰ．Special Usage of Nouns

Ⅱ．Special Uses of Verbs

Ⅲ．Special Uses of Adjectives and Adverbs

Ⅳ．Special Uses of Some Pronouns

Ⅴ．Special Usage of Numerals

Ⅵ．Special Uses of Prepositions

Chapter 4 Sentences

Ⅰ．Sentence Structure

Ⅱ．Sentence Purpose

Ⅲ．Phrases in Sentences

Ⅳ．Joining of Sentences

Ⅴ．Effective Sentences

Ⅵ．Work for Variety in Sentences

Chapter 5 Business English Writing Style

Ⅰ．Eliminate Redundancies and Unnecessary-Repeated Words

Ⅱ．Cut Empty or Inflated Phrases

Ⅲ．Reduce Clauses to Phrases,Phrases to Single Words

Ⅳ．Prefer Short Sentences to Complex Sentences

Ⅴ．Avoid Using Outdated Commercialese in Business Letters

Chapter 6 Language Skills and Writing Techniques

Ⅰ．Comparison and Contrast

Ⅱ．Cause and Effect

Ⅲ．Condition

Ⅳ．Exemplification

Ⅴ．Time,Process and Space

Ⅵ．Definition

Ⅶ．Classification and Division

Ⅷ．Summarizing or Conclusion

Ⅸ．Precise Descriptions

Ⅹ．Composition

Ⅺ．Impersonal Reporting

Ⅻ．Fact and Opinion

ⅩⅢ．Proposition and Evidence

ⅪⅤ．Inductive Approach

ⅩⅤ．Deductive Approach

Part 2 Practical Business Writing

Chapter 7 Writing Effective Business Letters

Ⅰ．Cultivate the"YOU"Attitude

Ⅱ．Organize Before You Write

Ⅲ．Consider Tone and Level of Usage

Ⅳ．Follow the Standard Format Faithfully

Ⅴ．Types of Business Letters

Ⅵ．A Word About Envelopes

Chapter 8 Employment Writing

Ⅰ．Tips for Creating an Résumé or CV-Curriculum Vitae

Ⅱ．Tips for Better Résumés

Ⅲ．Standard Résumé Format

Ⅳ．A Short-Version Résumé

Ⅴ．Writing Appealing Job Application Letters

Ⅵ．Other Correspondence Related to Employment

Chapter 9 Correspondence for Entry to a College Abroad

Ⅰ．Application Letters

Ⅱ．Letters Concerning Reference/Recommendation

Ⅲ．Autobiography by Applicants

Ⅳ．Statement of Financial Support

Ⅴ．Bank Statement

Ⅵ．Warrant of Attorney

Ⅶ．Application for Graduate Scholarships,Assistantships,Fellowships

Chapter 10 Writing Lucid Memorandums

Ⅰ．Routine Requests for Information and Favorable Responses

Ⅱ．Routine Requests for Assistance and Favorable Responses

Ⅲ．Giving Orders Straight to the Point

Ⅳ．Refused Requests for Information or Assistance

Ⅴ．Refused Requests for Changes in Policies or Procedures

Ⅵ．Refused Claims Against the Company

Ⅶ．Persuasive Memorandum

Chapter 11 Summary(Précis)Writing

Ⅰ．Uses of Summary Writing

Ⅱ．Writing Procedures and Approaches

Chapter 12 Goodwill and Social Letters

Ⅰ．Congratulatory Letters

Ⅱ．Letters of Appreciation

Ⅲ．Letters of Sympathy

Ⅳ．Letters of Condolence

Ⅴ．Letters of Invitation

Ⅵ．Replies to Letters of Invitation

Ⅶ．Invitation Cards

Ⅷ．Letters of Seasonal Greetings

Chapter 13 Office Routine Letters

Ⅰ．Letters of Arranging Appointments

Ⅱ．Replies to Letters Proposing Appointments

Ⅲ．Letters of Introduction

Ⅳ．Letters Proposing Visits and Replies to Such Letters

Ⅴ．Letters of Invitation

Ⅵ．Letters Related to the Details of Visits

Ⅶ．Itinerary/Program

Ⅷ．Letters of Notification

Chapter 14 Sales Letters

Ⅰ．Sales Letters Should Be of Language Characteristics

Ⅱ．The Writer Should Be Clear on the Purpose and Get All Necessary Preparations

Ⅲ．Sales Letters Should Be Composed of Main Content

Ⅳ．Sample Letters

Ⅴ．Selling Yourself with Direct-Mail Letters

Chapter 15 Business Report Writing

Ⅰ．Business Trip Reports

Ⅱ．Progress Reports

Ⅲ．Proposal Reports

Ⅳ．Periodical Reports

Chapter 16 Understanding and Interpreting Graphic Information

Ⅰ．Types of Charts

Ⅱ．Commonly Used Expressions for Describing Charts

Ⅲ．Several Important Points for Showing Charts

Key to the Exercises

Bibliography