Unit 1 全球化趋势

Unit 2 国际贸易热点问题

Unit 3 解读经济

Unit 4 消费者行为

Unit 5 品牌资产和全球品牌

Unit 6 广告诉求——形象和性格

Unit 7 管理大师

Unit 8 激励员工

Unit 9 招聘和业绩评估

Unit 10 金融世界

Unit 11 理性投资

Unit 12 商业法律前沿动态

Unit 13 有效沟通——语言文化

Unit 14 文化差异——礼仪禁忌

Unit 15 企业文化——竞争优势

Unit 16 企业的社会责任——商业伦理

Unit 17 网络时代——互联网与移动电话

Unit 18 移动支付和互联网金融产品

Appendix Listening Scripts

Unit 1 Globalization Trend

Unit 2 Hot Issues in International Trade

Unit 3 Making Economic Sense

Unit 4 Consumer Behavior

Unit 5 Brand Equity and Global Brands

Unit 6 Advertising Appeals —Image and Personality

Unit 7 Management Gurus

Unit 8 Motivating Employees

Unit 9 Recruitment and Performance Appraisal

Unit 10 Financial World

Unit 11 Making Investment Rationally

Unit 12 On the Business Legal Front

Unit 13 Effective Communication—Language and Culture

Unit 14 Cultural Differences—Manners and Taboos

Unit 15 Organizational Culture—Competitive Advantage

Unit 16 A Socially Responsible Corporation—Business Ethics

Unit 17 Get Yourself Wired—Internet and Mobile Phones

Unit 18 Mobile Payment and Internet Financing Product