PART Ⅰ DEVELOPING EFFECTIVE BE WRITING SKILLS

Unit 1 Awareness for Effective BE Practical Writing

1.1 Awareness for Effective BE Practical Writing

1.2 Role of Awareness for Effective BE Practical Writing

Unit 2 Comment on the Correct Use of BE Practical Writing Principles

2.1 Comment on the Use of the KISS Principle

2.2 Comment on the Use of the Businesslike Poise for BE Writing

2.3 Comment on the Use of the Six C's

2.4 Comment on the Use of Modern Terminology

Unit 3 Errors Resulting from the Negative Impact of the Chinese Language

3.1 Run-on Sentences

3.2 Dangling Modifiers

3.3 Luxurious Phrases

3.4 Too Many Verbs

PART Ⅱ EXTERNAL COMMUNICATION

Unit 4 Seven Steps to Effective BE Letter Writing

4.1 Comment on the Layout of BE Letters

4.2 Comment on the Writing Approach

4.3 Comment on the Style of the Original Letter and Make Your Revision

Unit 5 Comment on Routine＆Non-Routine Request Letters

5.1 Routine Request Letters on Catalogues ＆ Replies

5.2 Non-Routine Request Letters on Various Things ＆ Replies

Unit 6 Comment on Application Letters

6.1 Comment on the Unsolicited Application Letters

6.2 Comment on the Solicited Application Letters

6.3 Compare the Tone of the Application Letters

Unit 7 Comment on Résumé

7.1 Comment on Peter Johnson's Résumé

7.2 Compare the Following 2 Résumés

Unit 8 Comment on Persuasive Sales Letters

8.1 Unsolicited Sales Letters for Product/Service Promotion ＆ Replies

8.2 Solicited Sales Letters for Product/Service Promotion ＆ Replies

Unit 9 Comment on Complaint Letters

9.1 Comment on the Complaint Letter

9.2 Comment and Make Improvement on Complaint Letters

9.3 Compare and Comment on the Two Complaint Letters

Unit 10 Comment on Agency Letters

10.1 Comment on the Agency Letter

10.2 Make Improvement on Agency Letter

10.3 Compare and Comment on the Two Agency Letters

Unit 11 Comment on Social Letters

11.1 Comment on Social Letters

11.2 Comment on Invitation Letter ＆ Its Reply

l1.3 Comment and Improve the Following Resignation Letter

PART Ⅲ INTERNAL COMMUNICATION

Unit 12 Comment on Memos

12.1 Comment on Memo Writing and Make Improvement

12.2 Comment on Memo Writing and Make Improvement

l2.3 Compare the Coversation with the Memo on the Same Subject

Unit 13 Comment on Reports

13.1 Comment on Report Writing and Make Improvement

13.2 Comment on Report Writing and Make Improvement

13.3 Compare the Following Two Reports

PART Ⅳ MISCELLANEOUS COMMUNICATION

Unit 14 Comment on Contracts

14.1 Comment on the Following Sales Contract

14.2 Comment on the Following Purchase Contract

14.3 Compare the Following Contract in English and Chinese Version

Unit 15 Comment on Product InstructionsDescriptions

15.1 Comment on Product Instructions/Descriptions

15.2 Comment and Make Improvement on Product Instructions

15.3 Compare the Following Instructions in English and Chinese Version

Unit 16 Comment on Business Speeches

16.1 Comment on the Following Business Speech

16.2 Make Comment ＆ Improvement upon the Following Speech

16.3 Compare the Following Speech in English ＆ Chinese Version

Keys to Exercises

Appendixes

References