内容简介
Unit One(经济学)
Text Ten Principles of Economics
Supplementary Reading The Turning Point
Unit Two(国际贸易)
Text Principles of the Trading System
Supplementary Reading Could China Overtake U.S.as Global Trader ?
Unit Three(金融学)
Text The Balance of Payments
Supplementary Reading East Asia’s Foreign Exchange Rate Policies
Unit Four(管理学)
Text Strategic Management
Supplementary Reading Three Keys to Flourishing in Trying Times
Unit Five(营销学)
Text Focusin Marketing Strategy with Segmentation and Positioning
Supplementary Reading The Legacy That Got Left on the Shelf
Unit Six(会计学)
Text An Introduction to Accounting Concepts
Supplementary Reading Global Accounting Effort Gains A Step
Unit Seven(国际商务)
Text International Business
Supplementary Reading Huawei: Cisco’s Chinese Challenger
Unit Eight(电子商务)
Text Electronic Commerce
Supplementary Reading Promotions Drive Sales on Singles’ Day
(课外阅读参考)