Unit 1 Culture and Intercultural Communication

Warm-up Activities

Text A Culture and Intercultural Communication

Words and Expressions

Exercises

Text B Barriers to Intercultural Communication

Case Study

Unit 2 Cultural Background of Intercultural Business Communication

Warm-up Activities

Text A Cultural Differences in International Business

Words and Expressions

Exercises

Text B Cultural Negotiation Boundaries

Case Study

Unit 3 Intercultural Verbal Communication

Warm-up Activities

Text A Verbal Communication

Words and Expressions

Exercises

Text B A Comparison of American and Japanese Verbal Styles

Case Study

Unit 4 Intercultural Nonverbal Communication

Warm-up Activities

Text A Nonverbal Communication

Words and Expressions

Exercises

Text B Nonverbal Communication in Different Cultures

Case Study

Unit 5 Intercultural Sensitivity

Warm-up Activities

Text A Cultural Sensitivity

Words and Expressions

Exercises

Text B Cross-Cultural Training

Case Study

Unit 6 Gender Differences in Intercultural Business Communication

Warm-up Activities

Text A Gender Differences in the Business World

Words and Expressions

Exercises

Text B Women and Negotiation

Case Study

Unit 7 Effective Intercultural Business Communication

Warm-up Activities

Text A Strategies for Effective Intercultural Business Communication

Words and Expressions

Exercises

Text B Results of Poor Cross-Cultural Awareness

Case Study

Unit 8 Intercultural Marketing Communication

Warm-up Activities

Text A Intercultural Advertising

Words and Expressions

Exercises

Text B Global Marketing

Case Study

Unit 9 Intercultural Business Negotiation

Warm-up Activities

Text A Cross-Cultural Negotiation

Words and Expressions

Exercises

Text B International Negotiation Approaches

Case Study

Unit 10 Intercultural Conflict

Warm-up Activities

Text A Stereotypes:An Intercultural No-No

Words and Expressions

Exercises

Text B Techniques for Resolving Cross-Cultural Disputes

Case Study

Unit 11 International Business Etiquette

Warm-up Activities

Text A International Business Etiquette

Words and Expressions

Exercises

Text B Business Letter Etiquette

Case Study

Unit 12 Intercultural Management

Warm-up Activities

Text A Leadership across Cultures

Words and Expressions

Exercises

Text B The Intercultural Manager

Case Study