内容简介
Part A Strategic position
1 Business strategy
2 Environmental issues
3 Competitors and customers
4 Strategic capability
5 Stakeholders,ethics and culture
Part B Strategic choices
6 Strategic choices
Part C Organising and enabling success
7 Organising for success
Part D Business process change
8 Business process change
9 Improving processes
Part E Information technology
10 E-business
11 E-marketing
Part F Project management
12 Project management
Part G Finance
13 Finance
Part H People
14 Human resource management
Part I Change and development
15 Managing strategic change
16 Strategic development
Exam question bank
Exam answer bank
Index