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内容简介
Chapter1 The Internet and Business
New Words and Expressions
Online Reading Material
Text Translation
Translation Exercise
Chapter2 How Business to Business Works
New Words and Expressions
Online Reading Material
Text Translation
Translation Exercise
Chapter3 Understanding B2C E-Business
New Words and Expressions
Online Reading Material A
Online Reading Material B
Text Translation
Translation Exercise
Chapter 4 Usability of the E-Business Web Site
New Words and Expressions
Online Reading Material A
Online Reading Material B
Test Translation
Translation Exercise
Chapter 5 E-Marketing Planning
New Words and Expressions
Online Reading Material
Text Translation
Translation Exercise
Chapter 6 Applying the Marketing Mix to E-Business
New Words and Expressions
Online Reading Material A
Online Reading Material B
Text Translation
Translation Exercise
Chapter 7 E-payment on the World Wide Web
New Words and Expressions
Online Reading Material
Text Translation
Trranslation Exercise
Chapter 8 A Security PIan for E-Business
New Words and Expressions
Online Reading Material
Text Translation
Translation Exercise
Chapter 9 Supporting Customers Online
New Words and Expressions
Online Reading Material
Text Translation
Translation Exercise
Appendix A 电子商务术语
Appendix B 电子商务专业英语单词
参考文献
