Unit 1 市场营销

Text A Marketing Basics

Text B SWOT Analysis—the First Step of Success in Marketing

Text C Happy Clients Bring More Business

Oral Practice

Mini-Project

Phrases ＆ Terms

Surfing the Internet

Video Clip

Unit 2 连锁经营

Text A Operation of Chain Stores

Text B Franchising

Text C Case Study—Stein Mart

Oral Practice

Mini-Project

Phrases ＆ Terms

Surfing the Internet

Video Clip

Unit 3 国际贸易

Text A An Introduction to International Trade

Text B Gains from Trade

Text C Exporting-An Overview

Oral Practice

Mini-Project

Phrases＆Terms

Surfing the Internet

Video Clip

Unit 4 物流

Text A Overview of Logistics

Text B Components of a Logistics System

Text C How Does Third-party Logistics Work？

Oral Practice

Mini-Project

Phrases ＆ Terms

Surfing the Intemet

Video Clip

Unit 5 电子商务

Text A Introduction to E-commerce

Text B Mobile Commerce

Text C Amazon Case Study

Oral Practice

Mini-Project

Phrases ＆ Terms

Surfing the Internet

Video Clip

Unit 6 广告

Text A Introduction to Advertising（Ⅰ）

Introduction to Advertising（Ⅱ）

Text B Types of Advertising

Text C Brand Loyalty Case Study—Coca-Cola Can Change Up

Oral Practice

Mini-Project

Phrases ＆ Terms

Surfing the Internet

Video Clip

Unit 7 财务会计

Text A Introduction to Accounting

Text B Cash Flow

Text C Internal Control

Oral Practice

Mini-Project

Phrases ＆ Terms

Surfing the Internet

Video Clip

Unit 8 酒店业与旅游业

Text A The Changing Hospitality Industry

Text B Ecotourism

Text C Green Hotels Cater to Increasing Numbers of Eco-conscious Travelers

Oral Practice

Mini-Project

Phrases ＆ Terms

Surfing the Intemet

Video Clip

Unit 9 法律与伦理

Text A International Commercial Law

Text B Anti-piracy Measures

Text C Managing the Challenges of the Protection of Intellectual Property Rights

Oral Practice

Mini-Project

Phrases ＆ Tetms

Surfing the Internet

Video Clip

Unit 10 信息技术的应用

Text A Security and Privacy Challenges in Cloud Computing Environments（Ⅰ）

Security and Privacy Challenges in C loud Computing Environments（Ⅱ）

Text B Social Network—Facebook

Text C The Smartphone Information Revolution

Oral Practice

Mini-Project

Phrases ＆ Tems

Surfing the Internet

Video Clip

Unit 11 人力资源

Text A Functions of Human Resources Management

Text B External vs Internal Recruitment

Text C Case Study—Cabinet Manufacturer Improves Efficiency with Automated Workforce Management

Oral Practice

Mini-Project

Phrases ＆ Terms

Surfing the Internet

Video Clip

Unit 12 公共关系

Text A Public Relations Basics（Ⅰ）

Public Relations Basics（Ⅱ）

Text B Learning to Use PR Functions

Text C The Past and Present of Public Relations

Oral Practice

Mini-Project

Phrases ＆ Terms

Surfing the Internet

Video Clip

Unit 13 企业文化

Text A Organizational Culture

Text B Culture:Your Environment for People at Work

Text C Measuring Organizational Culture（Ⅰ）

Measuring Organizational Culture（Ⅱ）

Oral Practice

Mini-Proj ect

Phrases ＆ Terms

Surfing the Intemet

Video Clip

Unit 14 创业

Text A Thinking of Starting a Small Business？（Ⅰ）

Thinking of Starting a Small Business？（Ⅱ）

Text B Ten Simple Rules for a Successful Start-up

Text C Tips to Get Rich Young

Oral Practice

Mini-Project

Phrases ＆ Terms

Surfing the Internet

Video Clip

Glossary