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《国际贸易核心英语教程》_郗婷婷主编;朱振锋,甘曦之,王轶南编写_13454086_9787512347908

【书名】:《国际贸易核心英语教程》
【作者】:郗婷婷主编;朱振锋,甘曦之,王轶南编写
【出版社】:北京:中国电力出版社
【时间】:2014
【页数】:300
【ISBN】:9787512347908
【SS码】:13454086

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内容简介

Topic One An Overview of International Trade

News Links

Learning Objectives

Text

1.1 Definitions

1.2 History of International Trade

1.3 Why do Countries Trade?

1.4 Trade and Globalization

Vocabulary

Related Terms

Follow-up Exercises

Supplementary Reading

Case for International Trade Practice

Topic Two Theories of International Trade

News Links

Learning Objectives

Text

2.1 Mercantilism

2.2 Absolute Advantage

2.3 Comparative Advantage

2.4 The factor proportions trade theory

2.5 The Leontief Theory

2.6 Theoretical Challenges to Free Trade

Vocabulary

Related Terms

Follow-up Exercises

Supplementary Reading

Case for International Trade Practice

Topic Three Economic Integration

News Links

Learning Objectives

Text

3.1 Stages of Integration

3.2 European Integration

3.3 North American Economic Integration

3.4 ASEAN Free Trade Area(AFTA)

3.5 Asia-Pacific Economic Cooperation(APEC)

Vocabulary

Related Terms

Follow-up Exercises

Supplementary Reading

Case for International Trade Practice

Topic Four Multinational Corporations and FDI

News Links

Learning Objectives

Text

4.1 The Multinational Corporations Phenomenon

4.2 Foreign Direct Investment(FDI)

4.3 Markets Entry Modes of Multinational Corporations

Vocabulary

Related Terms

Follow-up Exercises

Supplementary Reading

Case for International Trade Practice

Topic Five International Marketing

News Links

Learning Objectives

Text

5.1 Marketing Research

5.2 Segmentation

5.3 Marketing Objectives and Strategy

5.4 Marketing Mix

5.5 Product Life Cycle

Vocabulary

Related Terms

Follow-up Exercises

Supplementary Reading

Case for International Trade Practice

Topic Six Government Regulation of Trade

News Links

Learning Objectives

Text

6.1 Tariffs

6.2 Quotas

6.3 Export Subsidies

6.4 Embargoes

6.5 Product Standards

6.6 Anti-dumping

6.7 Export Promotion

Vocabulary

Related Terms

Follow-up Exercises

Supplementary Reading

Case for International Trade Practice

Topic Seven Trading Partners of China

News Links

Learning Objectives

Text

7.1 Trade with the European Union

7.2 Trade with the USA(Sino-US)

7.3 Trade with the Asia(Japan;Southeast Asia)

7.4 Trade with Africa

Vocabulary

Related Terms

Follow-up Exercises

Supplementary Reading

Case for Intemational Trade Practice

Topic Eight Trade and the Environment

News Links

Learning Objectives

Text

8.1 Is Free Trade Anti-environment?

8.2 Is the WTO Anti-environment?

8.3 Global Environmental Challenges

Vocabulary

Related Terms

Follow-up Exercises

Supplementary Reading

Case for International Trade Practice

Appendix Ⅰ Vocabulary

Appendix Ⅱ Key to Exercises

Appendix Ⅲ Abbreviations for International Trade

References


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