内容简介
Part One Basics of English Writing
CHAPTER 1 Proper Words
Ⅰ Discussion
Ⅱ Knowledge Points
Using Proper Words
Choice of Accurate Words
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercises
CHAPTER 2 Good Sentences
Ⅰ Discussion
Ⅱ Knowledge Points
Complete Sentences and Sentence Fragments
Variety of Sentences
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercises
CHAPTER 3 Correct and Effective Paragraphs
Ⅰ Discussion
Ⅱ Knowledge Points
Effective Paragraphs
Ways of Developing Paragraphs
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercises
CHAPTER 4 The Whole Composition
Ⅰ Discussion
Ⅱ Knowledge Points
Steps of Writing
Types of Writing
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercises
Part Two Practical Writing
CHAPTER 5 Individual Paperwork
Section 1 Résumés
Ⅰ Discussion
Ⅱ Knowledge Points
Types of Résumé
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercise
Section 2 Application
Ⅰ Discussion
Ⅱ Knowledge Points
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercises
Section 3 Business Cards
Ⅰ Discussion
Ⅱ Knowledge Points
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercises
CHAPTER 6 General Business Paperwork
Section 1 Notes
Ⅰ Discussion
Ⅱ Knowledge Points
Contents and Function
Some Basic Sentences
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercises
Section 2 Notice
Ⅰ Discussion
Ⅱ Knowledge Points
Contents and Function
Some Basic Sentences
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercises
Section 3 Reports
Ⅰ Discussion
Ⅱ Knowledge Points
Contents and Function
Some Basic Sentences
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercises
Section 4 Secretary Documents—Invitation
Ⅰ Discussion
Ⅱ Knowledge Points
Contents and Function
Some Basic Sentences
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercises
Section 5 Secretary Documents—Certificates
Ⅰ Discussion
Ⅱ Knowledge Points
Contents and Function
Some Basic Sentences
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercise
Section 6 Secretary Documents—Thanks
Ⅰ Discussion
Ⅱ Knowledge Points
Contents and Function
Some Basic Sentences
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercise
Section 7 Secretary Documents—Apology
Ⅰ Discussion
Ⅱ Knowledge Points
Contents and Function
Some Basic Sentences
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercises
Section 8 Poster
Ⅰ Discussion
Ⅱ Knowledge Points
Basic Knowledge about Posters
Samples of Posters
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercises
Section 9 Fax
Ⅰ Discussion
Ⅱ Knowledge Points
Basic Knowledge about Faxes
Format ofa Fax
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercises
Section 10 Memorandum
Ⅰ Discussion
Ⅱ Knowledge Points
Basic Knowledge about Memos
The Format of a Well-written Memo
Rules for Writing Memo
Improve a Memo
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercises
Section 11 Minutes
Ⅰ Discussion
Ⅱ Knowledge Points
Function of Minutes
Structure of Minutes
Stages for Producing Minutes
Ⅲ Sample
Ⅳ Summary
Ⅴ Exercise
Section 12 Agenda
Ⅰ Discussion
Ⅱ Knowledge Points
The Use of Agenda
The Format of Agenda
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercise
Section 13 Proposals
Ⅰ Discussion
Ⅱ Knowledge Points
The Use of a Proposal
Types of Proposals
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercises
Section 14 Graphics
Ⅰ Discussion
Ⅱ Knowledge Points
Formats of Graphics
Types of Graphics
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercise
CHAPTER 7 Foreign Trade Paperwork
Section 1 Commereial Advertisement
Ⅰ Discussion
Ⅱ Knowledge Points
Simple and Informal Words Are the Good Choice for Commercial Advertisement
Creating Some New Words Makes a Sense ofNewness
Contraction Leads the Ads to Be Concise and Comprehensive
Use of Adjective and Its Comparative Degree and Superlative Degree Highlights the Future of the Advertising Product
Choosing the Appropriate Verbs Help to Increase the Sales
Compound Words Play a Very Important Role in Advertising English
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercise
Section 2 Business Letters
Ⅰ Discussion
Ⅱ Knowledge Points
Establishing Business Relations
Business Writing Principles
Business Letter Layout
Business Letter Format
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercise
Section 3 Enquiries and Offers
Ⅰ Discussion
Ⅱ Knowledge Points
Enquiries
Offer
Sentence Pattems about Enquires & Offers
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercises
Section 4 Terms of Payment
Ⅰ Discussion
Ⅱ Knowledge Points
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercise
Section 5 Complaints and Adjustments
Ⅰ Discussion
Ⅱ Knowledge Points
Ⅲ Samples
Ⅳ Summary
Ⅴ Exercises
REFERENCES