Chapter One Economics经济学

Text A Microeconomics and Macroeconomics

Text B The Income-Expenditure Model

Text C Economics Basics：Production Possibility Frontier（PPF） and Opportunity Cost

Chapter Two Development Economics发展经济学

Text A What Is Development Economics？

Text B The Harrod-Domar Growth Model

Text C China： Protecting the Environment and Improving Livelihoods of Farmers

Chapter Three International Economics国际经济学

Text A What Is International Economics？

Text B The International Economy

Text C Factor-Endowment Theory

Chapter Four International Trade Theories国际贸易理论

Text A Absolute Cost Theory

Text B Comparative Cost Theory

Text C The World Trade Organization

Chapter Five International Trade Policies and Measures国际贸易政策与措施

Text A Free Trade or Protectionism？

Text B Free Trade in Asian Style

Text C Trade Policy Tools

Chapter Six International Trade Practice国际贸易实务

Text A Incoterms 2010

Text B Cargo Insurance Guide

Text C Letter of Credit（L/C）

Chapter Seven International Business Negotiation国际商务谈判

Text A A Beginner’s Guide to International Business Negotiations

Text B United States Business Etiquette

Text C Eight Steps to Success in Negotiating—Importance of Business Negotiating

Chapter Eight International Finance国际金融

Text A The IMF’s Role at a Glance

Text B Exchange Rates

Text C Effort to Balance International Payments

Chapter Nine Monetary Banking货币银行学

Text A Money and Banks

Text B Who Needs a Swiss Bank？

Text C What Is Money？

Chapter Ten International Investment国际投资

Text A Foreign Direct Investment

Text B Trends and Recent Developments in Foreign Direct Investment

Text C China Is the Most Promising Source of FDI

Chapter Eleven Accountancy会计

Text A Accounting and Auditors

Text B Marsh to Make Payments More Transparent

Text C Accounting for Advertising Costs

Chapter Twelve International Business Law国际商法

Text A Formation of Agency

Text B Contract Law

Text C What Is Consideration？

Chapter Thirteen Marketing市场营销

Text A What Is Marketing？

Text B Four Principles of Marketing Strategy in the Digital Age

Text C Customer Retention：The Key to Growth and Profit

Chapter Fourteen Economic Management经济管理

Text A Virtual Economic Management

Text B Less Government Better for Business？ Not If History Provides a Guide

Text C Social Security Crisis？ Not If the Wealthy Pay Their Way

Appendix Business Terms（English and Chinese Interpretations）商务术语（英汉释义）