内容简介
CHAPTER 1 Process in Technical Communication
Defining Technical Communication
Features of Academic Writing
Features of Technical Communication
Determining the Purpose
Analyzing Your Readers
Obstacles for Readers
Ways to Understand Readers
Types of Readers
Collecting Information
Completing an Outline
Writing Initial Drafts
Revising Drafts
Writing in Groups
Benefits and Drawbacks of Group Writing
Guidelines for Group Writing
Chapter Summary
Learning Portfolio
Communication Challenge-"A Group Project Gone Bad"
Collaboration at Work
Assignments
CHAPTER 2 McDuff,Inc.:Ethics and Globalism in the Workplace
Corporate Culture in the New Century
Elements of a Company's Culture
The Search for Quality
The Global Workplace
Strategies for Understanding Cultures
Strategies for Communicating Internationally
Ethics on the Job
Ethical Guidelines for Work
Ethics and Legal Issues in Writing
Background and Types of Projects
History of McDuff,Inc.
Projects
Corporate and Branch Offices
Headquarters
Branches
Writing at McDuff
Examples of Internal Writing
Examples of External Writing
Chapter Summary
Learning Portfolio
Communication challenge-" McDuff's Moscow Buyout:Global Dilemmas"
Collaboration at Work
Assignments
CHAPTER 3 Organizing Information
Importance of Organization
Three Principles of Organization
ABC Format for Documents
Document Abstract:The"Big Picture"for Decision-Makers
Document Body:Details for All Readers
Document Conclusion:Wrap-Up Leading to Next Step
Tips for Organizing Sections and Paragraphs
Document Section
Paragraphs
Chapter Summary
Learning Portfolio
Communication Challenge-"Telecommuting:The Last Frontier?"
Collaboration at Work
Assignments
Models for Good Writing
Model 3-1:ABC format in whole document
Model 3-2:ABC format in document section
Model 3-3:ABC format in paragraphs
CHAPTER 4 Page Design
Guidelines for Page Design
Paper
White Space
Headings
Lists
In-Text Emphasis
Fonts and Color
Size of Type
Font Types
Color
Computers in the Writing Process
Using Computers to Plan
Using Computers to Draft
Using Computers to Revise
Problems to Avoid
Chapter Summary
Learning Portfolio
Communication Challenge-"The St.Paul Style Guide:Trouble in the River City"
Collaboration at Work
Assignments
Models for Good Writing
Model 4-1:Page design in memorandum
CHAPTER 5 Patterns of Organization
Argument
Short Cases from McDuff:Argument
Guidelines for Writing Argument
Example of Argument
Definition
Short Cases from McDuff:Definitions
Guidelines for Writing Definitions
Example of Expanded Definition
Description
Short Cases from McDuff:Descriptions
Guidelines for Writing Descriptions
Examples of Description
Classification/Division
Short Cases from McDuff:Classification/Division
Guidelines for Classification
Example of Classification
Guidelines for Division
Example of Division
Comparison/Contrast
short Cases from McDuff:Comparison/Contrast
Guidelines for Comparison/Contrast
Example of Comparison/Contrast
Chapter Summary
Learning Portfolio
Communication Challenge-"A Dome Gone South:Argument in Action"
Collaboration at Work
Assignments
Models for Good Writing
Model 5-1:Memo report-example using argument
Model 5-2:Detailed description(with definition included)
Model 5-3:Technical description(with definition included):Bunsen burner
Model 5-4:Part-by-part comparison/contrast:three bulldozers
CHAPTER 6 Process Descriptions and Instructions
Process Descriptions Versus Instrucfions
Process Descriptions at McDuff
Instructions at McDuff
Guidelines for Process Descriptions
Guidelines for Instructions
Chapter Summary
Learning Portfolio
Communication Challenge-"McDuff's Home of Hope:The Good,the Bad,and the Ugly?"
Collaboration at Work
Assignments
Models for Good Writing
Model 6-1:McDuff process description:electronic mail
Model 6-2:McDuff instructions:electronic mail
Model 6-3:Process description
Model 6-4:A McDuff process description with a flowchart(both are included in an appendix to a report to a client)
Model 6-5:Instructions for making travel orrangements (McDuff's departed Baltimore travel coordinator left a narrative description of the procedure he followed[original version],which was then reformatted and edited[revised version])202 Model 6-6: McDuffmemo containing how-to instructions for a phone message recorder(rewritten from manufacturer's difficult-to-follow instructions)
CHAPTER 7 Letters,Memos,and Electronic Communication
General Guidelines for Letters and Memos
Specific Guidelines for Letters and Memos
Positive Letters
Negative Letters
Neutral Letters
Sales Letters
Memoranda
Appropriate Use and Style of Email
ABC Format for Email
Guidelines for Email
Chapter Summary
Learning Portfolio
Communication Challenge-"Ethics and Sales Letters"
Collaboration at Work
Assignments
Models for Good Writing
Model 7-1:McDuff sample letter
Model 7-2:McDuff sample memo
Model 7-3:Block style for letters
Model 7-4:Modified block style(with indented paragraphs)for letters
Model 7-5:Simplified style for letters
Model 7-6:Memo style
Model 7-7:Positive letter in block style
Model 7-8:Negative letter in modified block style(with indented paragraphs)
Model 7-9:Neutral letter(invitation)in block style
Model 7-10:Neutral letter(placing order)in simplified style
Model 7-11:Sales letter in simplified style
Model 7-12:Memorandum:changes in procedures
Model 7-13:Memorandum:changes in benefits
Model 7-14:Simple email message
CHAPTER 8 Informal Reports
When to Use Informal Reports
Letter Reports at McDuff
Memo Reports at McDuff
General Guidelines for Informal Reports
Specific Guidelines"for Five Informal Reports
Problem Analyses
Recommendation Reports
Equipment Evaluations
Progress/Periodic Reports
Lab Reports
Chapter Summary
Learning Portfolio
Communication Challenge-"A Nonprofit Job:Good Deed or Questionable Ethics?"
Collaboration at Work
Assignments
Models for Good Writing
Model 8-1:Recommendation report(letter format)
Model 8-2:Equipment evaluation(memo format)
Model 8-3:Problem analysis (memo format)
Model 8-4:Progress report(memo format)
Model 8-5:Periodic report(memo format)
Model 8-6:Lab report(letter format)
CHAPTER 9 Formal Reports
When to Use Formal Reports
Strategy for Organizing Formal Reports
Guidelines for the Eight Parts of Formal Reports
Cover/Title Page
Letter/Memo of Transmittal
Table of Contents
List of Illustrations
Executive Summary
Introduction
Discussion Sections
Conclusions and Recommendations
Formal Report Example
Chapter Summary
Learning Portfolio
Communication Challenge-"The Ethics of Clients Reviewing Report Drafts"
Collaboration at Work
Assignments
Models for Good Writing
Model 9-1:Title page with illustration(see explanation on page 297)
Model 9-2:Letter of transmiital
Model 9-3:Memo of transmittal
Model 9-4:Table of contents(all subheadings included)
Model 9-5:Table of contents(third-level subheadings omitted)
Model 9-6:List of illustrations-formal report
Model 9-7:Executive summary-formal report
Model 9-8:Introduction-formal report
Model 9-9:Formal report
CHAPTER 10 Proposals and Feasibility Studies
Proposals and Feasibility Studies at McDuff
McDuff Proposals
McDuff Feasibility Studies
Guidelines for Informal Proposals
Guidelines for Formal Proposals
Cover/Title Page
Letter/Memo of Transmittal
Table of Contents
List of Illustrations
Executive Summary
Introduction
Discussion Sections
Condusion
Appendices
Guidelines for Feasibility Studies
Chapter Summary
Learning Portfolio
Communication Challenge-"The Black Forest Proposal:Good Marketing or Bad Business?"
Collaboration at Work
Assignments
Models for Good Writing
Model 10-1:Letter proposal
Model 10-2:Memo proposal
Model 10-3:Formal proposal
Model 10-4:Formal proposal
Model 10-5:Feasibility study(one alternative)
CHAPTER 11 Web Pages and Writing for the Web
Your Role in Developing Web Sites and Content
Planning
Content Development
Content Chunking
Guidelines for Writing Web Content
Adapting Content for the Web
Scripting Languages and Software Authoring Tools
Document Conversion Issues and Common File Formats
Structure
Site Structure and Types
Process of Developing a Structure
Navigation Design
Guidelines for Labeling
Grouping and Arrangement Strategies
Design
Design Conventions and Principles
Finding a Theme and Developing Graphic Content
File Formats and Graphics
Interface Layouts
Usability and Publication
Testing Your Site for Your User Base
Performing Usability Reviews
Quick Usability Checks and System Settings
Accessibility Guidelines
Publishing Your Site
Chapter Summary
Learning Portfolio
Communication Challenge
Collaboration at Work
Assignments
CHAPTER 12 Graphics
Terms in Graphics
Reasons for Using Special Fonts,Color,and Graphics
Using Fonts
Font Types
General Guidelines
Using Color
The Cost and Time of Using Color
Developing a Color Style Sheet
Color Terms
Guidelines for Using Color
General Guidelines for Graphics
Specific Guidelines for Eight Graphics
Tables
Pie Charts
Bar Charts
Line Charts
Schedule Charts
Flowcharts
Organization Charts
Technical Drawings
Misuse of Graphics
Description of the Problem
Examples of Distorted Graphics
Chapter Summary
Learning Portfolio
Communication Challenge-"Massaging McDuff's Annual Report"
Collaboration at Work
Assignments
CHAPTER 13 Oral Communication
Presentations and Your Career
Guidelines for Preparation and Delivery
Guidelines for Presentation Graphics
Overcoming Nervousness
Why Do We Fear Presentations?
A Strategy for Staying Calm
Example of McDuff Oral Presentation
Running Effective Meetings
Common Problems with Meetings
Guidelines for Good Meetings
Chapter Summary
Learning Portfolio
Communication Challenge-"Ethics and the Technical Presentation"
Collaboration at Work
Assignments
CHAPTER 14 Technical Research
Getting Started
Searching Online Catalogs
Searching in the Library
Library Services
Library Resources
Searching the Web
Fundamentals of Web Searching
Web Search Options
Using Questionnaires and Interviews
Questionnaires
Interviews
Using Borrowed Information Correctly
Avoiding Plagiarism
Following the Research Process
Selecting and Following a Documentation System
Varieties of Documention
Writing Research Abstracts
Types of Abstracts
Guidelines for Writing Research Abstracts
Chapter Summary
Learning Portfolio
Communication Challenge-"To Cite or Not to Cite"
Collaboration at Work
Assignments
Models for Good Writing
Model 14-1:Memo report citing research-APA Style
CHAPTER 15 The Job Search
Researching Occupations and Companies
Job Correspondence
Job Letters
Resumes
Job Interviews
Preparation
Performance
Follow-Up Letters
Negotiating
Chapter Summary
Learning Portfolio
Communication Challenge-"20-Something-Have Degree,Won't Travel"
Collaboration at Work
Assignments
Models for Good Writing
Model 15-1:Job letter(modified block)and chronological resume
Model 15-2:Job letter(block style)and chronological resume
Model 15-3:Job letter (modified block)and functional resume
Model 15-4:Job letter (modified block)and functional resume
Model 15-5:Combined resume
Model 15-6:Combined resume
Model 15-7:Resume with graphics-not effective for computer scanning
CHAPTER 16 Style in Technical Writing
Overview of Style
Definition of Style
Importance of Tone
Writing Clear Sentences
Sentence Terms
Guidelines for Sentence Style
Being Concise
Being Accurate in Wording
Using the Active Voice
What Do Active and Passive Mean?
When Should Actives and Passives Be Used?
Using Nonsexist Language
Sexism and Language
Techniques for Nonsexist Language
Chapter Summary
Learning Portfolio
Communication Challenge-"An Editorial Adjustment"
Collaboration at Work
Assignments
Appendix:Handbook
Index