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《跨文化商务沟通 英文》_刘琴,王丽峰主编;赵丹,翁雨淋,裴沁,蒲慧副主编_13747383_9787562948452

【书名】:《跨文化商务沟通 英文》
【作者】:刘琴,王丽峰主编;赵丹,翁雨淋,裴沁,蒲慧副主编
【出版社】:武汉:武汉理工大学出版社
【时间】:2015
【页数】:182
【ISBN】:9787562948452
【SS码】:13747383

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内容简介

Chapter One Culture and Intercultural Communication

Ⅰ.Culture

1.1 The Definition of Culture

1.2 The Characteristics of Culture

Ⅱ.Communication

2.1 The Definition of Communication

2.2 The Communication Process

Ⅲ.Business Communication

3.1 The Definition of Business Communication

3.2 The Structure of Business Communication

Ⅳ.Intercultural Communication

Chapter Two Cultural Patterns

Ⅰ.Hall's High-context and Low-context Orientations

Ⅱ.Kluckhohn and Strodtbeck's Value Orientations

2.1 Human Nature

2.2 Humankind and Nature

2.3 Sense of Time

2.4 Activity

2.5 Social Relationship

Ⅲ.Hofstede's Cultural Dimensions

3.1 Individualism versus Collectivism

3.2 Uncertainty Avoidance

3.3 Power Distance

3.4 Masculinity versus Femininity

3.5 Long-term versus Short-term Time Orientation

Chapter Three Verbal Communication

Ⅰ.Understanding Language

Ⅱ.The Relationship between Language and Culture

2.1 The Influence of Culture on Language

2.2 The Influence of Language on Culture

Ⅲ.Meanings of Words

3.1 Defining Denotational Meaning and Connotational Meaning

3.2 Culturally Loaded Words

Ⅳ.Discourse Patterns and Thought Patterns

4.1 Parataxis V.S.Hypotaxis

4.2 Subjective V.S.Objective

4.3 Deductive V.S.Inductive

4.4 Linear V.S.Nonlinear

Chapter Four Nonverbal Communication

Ⅰ.The Definition of Nonverbal Communication

Ⅱ.Nonverbal Communication and Culture

Ⅲ.Functions of Nonverbal Communication

Ⅳ.Elements of Nonverbal Communication

4.1 Kinesics

4.2 Proxemics

4.3 Chronemics

4.4 Paralanguage

4.5 Silence

4.6 Clothing

Chapter Five Written Communication

Ⅰ.Four Keys to Effective Writing

1.1 Identifying Your Audience

1.2 Establishing Your Purpose

1.3 Formulating Your Message

1.4 Selecting Your Tone

Ⅱ.Practical Writing

2.1 How to Write a Letter?

2.2 How to Apply for an Ideal Job?

2.3 How to Write a Report?

2.4 How to Write a Memo?

Chapter Six Intercultural Business Etiquette and Protocol

Ⅰ.The Importance of Appropriate Etiquette and Protocol

Ⅱ.Cultural Difference in Business Etiquette and Protocol

2.1 Initial Business Relationships

2.2 Social Entertainment

2.3 Gift-giving Etiquette

2.4 Conversation Taboos

Chapter Seven Intercultural Business Negotiation

Ⅰ.Understanding Negotiation

1.1 The Definition of Negotiation

1.2 Intercultural Negotiation Variables

Ⅱ.Intercultural Negotiation Process

2.1 Pre-negotiation Stage

2.2 Face-to-face Negotiation

2.3 Post-negotiation

Ⅲ.Cross-cultural Negotiations(Different Negotiation Styles)

3.1 Chinese Styles of Negotiation

3.2 U.S.Approaches to Negotiation

3.3 Japanese Styles of Negotiation

Ⅳ.Intercultural Negotiation Strategies

Chapter Eight Managing Intercultural Conflicts

Ⅰ.The Problems in Intercultural Communication

1.1 The Complexity in Intercultural Communication

1.2 The Conflicts in Intercultural Business Communication

Ⅱ.The Steps Eliminating Intercultural Business Communication Barriers

References


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