Unit 1 Electronic Commerce Theory

Text A Overview of Electronic Commerce

Exercises

Text B Advantages and Disadvantages of Electronic Commerce

Reading Materials

IT Producing Industries—Hopeful Sighs in 2003

IT Producing Industries Weather the Recession and Recover Slowly

Unit 2 Internet and Protocols

Text A Computer Networks

Exercises

Text B The TCP／IP Protocol Suite

Reading Materials

A Nation Online： How Americans Are Expanding Their Use of the Internet

Unit 3 Economics of Electronic Commerce

Text A Interaction of Economics and E-Commerce

Exercises

Text B E-Commerce Changes the Economics of Research

Reading Materials

Online Marketing Basics

Establishing a Web Presence

Unit 4 Web Publishing

Text A Online Publishing

Exercises

Text B Opportunities and Risks of Electronic Publishing

Reading Materials

Assessing the Need for an Online Store

Unit 5 Logistics

Text A Logistics in Electronic Commerce

Exercises

Text B The Logistics Gaps in China

Reading Materials

The First Step to Internet Marketing： Pick Something to Promote

Step One： Pick Something to Promote

Selling Stuff

Collecting Leads

Info to Collect

Other Stuff You Can Achieve with Search Ads

Unit 6 EDI and Its Application

Text A Electronic Data Interchange （EDI）

Exercises

Text B EDI Adoption and EDI Maturity

Reading Materials

Ten Key Steps to Successfully Marketing Your Business Online

Unit 7 Electronic Marketing Structure and Direct Marketing

Text A Overview of Electronic Marketing Structure

Exercises

Text B Direct Marketing

Reading Materials

Internet Marketing and Customer Referrals

Unit 8 SCM and Electronic Commerce

Text A IT and Supply-Chain Management

Exercises

Text B The Significance of Virtual Value Chains in Revealing New Market Opportunities

Reading Materials

A History of Logistics ／ Supply Chain Management

Unit 9 Advertising Strategies

Text A Advertising Methods on the Web

Exercises

Text B Advertisement Strategies

Reading Materials

How to Start Selling Online

Unit 10 Security Issues in Electronic Commerce

Text A Internet E-Commerce Security

Exercises

Text B Creating and Maintaining Brands on the Web

Reading Materials

E-Commerce Security： Fact or Fiction？

Unit 11 Electronic Commerce Legislation

Text A Legal Issues in E-Commerce

Exercises

Text B Secure Payment Protocols and Security Schemes

Reading Materials

How Does an Online Store Handle Credit Card Orders？

Unit 12 Web Marketing

Text A Web Marketing Strategies

Exercises

Text B Protection of Intellectual Property in Online Business

Reading Materials

Keyword Research

Unit 13 Electronic Commerce and Information Economy

Text A The Evolving Information Economy

Exercises

Text B The Information Economy and Competitive Advantage of Enterprises： A Value Chain Analysis

Reading Materials

E-Commerce in the Digital Economy

Unit 14 Internet Finance

Text A Crowdfunding

Exercises

Text B Crowdfunding： the Disruptor’s Disruptor

Reading Materials

Mobile Payment

Unit 15 Electronic Commerce Trust

Text A Role of Trust in E-Business Success

Exercises

Text B Designing Trust into Online Experiences

Reading Materials

Competing for Eyeballs by Branding

Unit 16 Electronic Commerce Planning

Text A Planning Electronic Commerce Initiatives

Exercises

Text B Managing Electronic Commerce Implementation

Reading Materials

How to Choose the Right E-Commerce System

参考译文

第1单元 课文A：电子商务概要

第2单元 课文A：计算机网络

第3单元 课文A：经济学和电子商务的互动

第4单元 课文A：网络出版

第5单元 课文A：电子商务中的物流

第6单元 课文A：电子数据交换（EDI）

第7单元 课文A：网络营销结构概述

第8单元 课文A：信息技术与供应链管理

第9单元 课文A：网络广告方法

第10单元 课文A：电子商务网络安全

第11单元 课文A：电子商务的法律问题

第12单元 课文A：网络营销策略

第13单元 课文A：持续发展的信息经济

第14单元 课文A：众筹

第15单元 课文A：信任在电子商务成功中的作用

第16单元 课文A：规划电子商务行动

练习参考答案

参考文献